SAP Marketing Cloud (formerly Hybris Marketing) is a marketing system that unifies user data into an unified hub to give real-time context-based data on individual customers and anonymous visitors.
Technical requirement
- SAP Marketing is based on the following components:
- SAP HANA 2.0, SPS03 or higher
- Foundation on ABAP Platform 1809, version for SAP HANA, including the following components:
- ABAP Platform 1809, version for SAP HANA (ABAP FND 1809 ON HANA)
- SAP Business Suite Foundation (S4FND 103 DEV)
- SAP MDG Foundation (MDG_FND 803 SP00 or higher)
This will enable brands to provide consistent, contextual, and relevant experiences to customers throughout their journey, regardless of the marketing channel or device they use.
Data Management: gives you a 360-degree perspective of people who connect with your business, allowing you to target them in the proper context and in real time.
Recommendation: provides your clients with timely and highly appropriate recommendations, assisting you in converting interest into conversion.
Segmentation: allows you to customise campaigns across many platforms with high-performing audience segmentation in real-time.
SAP Marketing Cloud (formerly Hybris Marketing) is a marketing system that unifies user data into an unified hub to give real-time context-based data on individual customers and anonymous visitors.
Hybris Marketing is one such product available in the market for marketing capability that is cloud-based and on-premises, and has the capabilities and tools to assist organisations in overcoming the issues described above. We will examine and introduce some of the important Out Of Box functionalities of Hybris cloud marketing solution offers to the business fraternity in the remainder of this article.
No comments:
Post a Comment